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What does SEO stand for?

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Which is better, SEO or PPC?

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business's online presence in the long run, SEO is the answer.

Which is better, SEO or SEM?

The main difference is that SEM drives traffic through paid advertising, while SEO drives, monitors, and analyzes organic (unpaid) traffic. SEO is the best marketing strategy for long-term results. Websites can receive 24/7 free traffic and take full advantage of search engine optimization. SEM only works when you pay.